Water Leaders' Network

Session Two: October 2009

Communications and Media

In October 2009, the Sustainability Network was again contracted by the Walter and Duncan Gordon Foundation to conduct a second retreat for its Water Fellowship recipients.

The retreat was a unique learning experience for emerging leaders in water policy, and the participants included the Foundation’s current and past water policy fellows and also emerging leaders of organizations that they support. The theme for this session was “Strategic Communications and Media Relations”.

Agenda

The Resource Team:

Paul Bubelis, Sustainability Network
Charlotte Young, Envision Synergy Inc
Christopher Holcroft, Rideau Institute
Victor Reyes, Sustainability Network
Steven Staples, Rideau Institute
Don Newman, Journalist
Peter Donolo, The Strategic Counsel
Sally Ritchie, Journalist

The Participants:

Alice Cohen
Elizabeth Hendriks
Carol Maas
Stephanie Merrill
Tim Morris
Gaylene Halter
Joceylne Rankin
Katie Tucker
Celeste Côté
Nancy Goucher
Megan de Graaf
Sacha Kopelow
Dagna Pielaszkiewicz
Alina Siegfried
Carla Stevens

Resource Materials

Media Guide

Messaging and Media

Messaging Example

Good Release

Bad Release