A recording of the webinar will be provided to registrants. Please note, all participants will receive a confirmation email and a link to join the webinars through Zoom.
Whether it’s a one-time stunt, hyper-targeted digital and social advertisements, or a large multiphase advertising campaign, we know communications ads work. Paid advertising is an important tool for getting your message out and finding new supporters.
This workshop will take the mystery out of campaign advertising and help participants understand how it can play a role in any campaign of any budget. We’ll explore different kinds of advertising and the fundamentals of choosing when to advertise and what media is the best tool to reach your audience. This workshop is geared to small-medium sized budgets.
In this session we’ll talk about:
- Stretching your dollars
- Where and when to advertise
- The value of advertising across platforms
- Trying new tactics
- Identifying and reaching your audience
Skill level: All
Heather Fraser President & CEO
An expert in opinion research and strategy, Heather knows what moves people. With more than 20 years of experience fusing communications, research and organization into effective strategies, she knows how to inspire people to positive action. When she’s not behind one-way mirrors at focus groups, she might be found on a ski hill or in a boat or just hanging with her kids.
Joanne Deer - Vice President Strategy and Creative
Jo's everything we love: savvy strategist, brilliant writer, witty tweeter and a great person to work with. As a former news producer who headed comms for ACTRA and the federal NDP, Jo's expertise and eye for great production values bring a strategic and creative touch to everything she does. Possibly the only Nova Scotian - safari guide - comedian you will ever meet.