Email outreach remains one of the most vital communications tools available to organizations for successful campaigns and development efforts.
In this webinar you’ll explore a number of email case studies and compare major email service providers. Using the latest data and trends from the past year, you’ll learn the importance of list segmentation, integrating contact relationship management (CRM) systems, personalization of emails, and automated email messaging. You’ll also learn how to improve your email communications through consistent metrics analysis and A/B testing.
A recording of the webinar will be provided to registrants. Please note, all participants will receive a confirmation email and a link to join the webinars through Zoom.
Keith Treffry is an award-winning communications strategist with close to 25 years of experience in senior communications roles, including 17 years in the non-profit/charitable sector. He is highly experienced in marketing communications, public relations and business strategy. He has lead organizational branding and re-branding; strategic planning; internal organizational development reviews; and diversified funding programs.
Brad Pearson is a digital and print design professional with over 20 years experience. He’s equally at home in the technical and creative worlds—the type who works with colour theory and code. He learned the ins and outs of print and web design working on corporate projects for companies in the real estate, telecom and energy sectors before transitioning to the environmental nonprofit sector. His professional passion stems from a love of design and respect for technology’s capacity to empower communications for positive social change.