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The single most important question donors ask is ‘What’s the money for?’
The right answer can motivate extraordinary generosity; the wrong answer may result in disinterest or even hostility.
There are different types of donors, and Ken can help you motivate them with the right combination of human interest stories, statistics, and endorsements as you create your unique and powerful case for support.
Donors are rarely excited about funding your administrative costs, staff, or overhead – but these are essential to your survival. Ken will show you how to resolve this problem simply with a technique widely used by businesses and government.
Do you want to get grants?
If you get little or no grant funding, if you have trouble connecting with governments, foundations, corporations, and other less well-known grantors, this webinar will help you learn how to find grantors and connect properly.
If you are overly-dependent on one or two grants, you may be at risk because they might not renew their support. This webinar will help you find new sources of grants, and set up a simple system to renew those you get.
“Few tasks are faced with such dread as writing and submitting grant proposals. Because you may never know why you do or don’t get funded, it’s common to look at grant funding as an irrational or chaotic process and grant makers as cruel or fickle. [Actually] grant seeking and grant making are understandable and fairly rational processes,” wrote Larissa Golden Brown and Martin John Brown in Demystifying Grant Seeking (Jossey-Bass).
You will learn the three essential steps:
Grant Seeking – where to find funders who support work like yours, including major corporations; local businesses; foundations; government; unions; service clubs; and more. Canadian corporations, for example, give millions annually, but 70% of it comes from just seven industries.
Grant Writing – what to include in winning proposals
Grant Keeping– how to maintain sustainable relationships for the long term.
How can you connect with those fabulous people who give charities big donations? You hear of multi-million dollar pledges to universities and hospitals and you think ‘we would be happy with a few thousand dollars!’
These individuals contribute far more to charity than corporations or foundations, yet many non-profit groups don’t know how to reach them properly. This can be productive fundraising, particularly in the short term or a crisis, because individuals can respond quickly with no bureaucratic grant-approval process.
Ken will show you how to:
Discover your unique connections to donors you didn’t know you had, using Ken’s trademark “Webbing Exercise”
Learn more about their special interests, and what excites them
Cultivate the relationship before you ask
Figure out how much to ask them to give
Prepare your board, senior volunteers, and staff to ask big
Get past the fear of calling or visiting (when the pandemic allows personal contact again)
Handle any questions or objections they might raise
Thank them and make them happy to give again and again
Professor Emeritus Ken Wyman helped shape the next generation of fundraisers for 20 years as the Coordinator of Humber College’s postgraduate Fundraising Program. A popular trainer, consultant and international presenter, Ken specializes in helping grassroots groups develop the skills for rapid growth and long-term sustainability. With over four decades of experience, Ken has written or contributed to twelve books on fundraising, including Excellence in Fundraising in Canada from Civil Sector Press. Ken received the first ever “Fund Raising Executive of the Year” award from the Association of Fundraising Professionals Greater Toronto Chapter.