Date: Thursday, October 7, 2021
Time: 1:00 - 2:15 PM ET
Registration Cost: $35 CAD
About this Event

Fact: The average monthly donor will give 5 – 20 times more money than a single gift donor. You need more of them.

In this seminar, Harvey and Andy will teach you how to start and grow a lucrative monthly giving program, or improve your existing one. You’ll learn how to avoid common mistakes and maximize your income. You’ll come away with techniques to promote donor loyalty, raise more money, and increase your organization’s financial stability. Harvey will illustrate these lessons with real-life examples and case studies that you can apply to your own organization.

Learning Objectives:
  • Learn the core principles that define a successful, sustainable monthly giving program.
  • Learn how a monthly giving program will increase the financial stability of your organization.
  • Learn how to avoid common mistakes and oversights that might be holding your organization back.
Who Should Attend?

Every fundraising professional or member of anon-profit who wants to know how to establish a highly lucrative monthly giving program or breathe new life into an existing program.

A recording of the webinar and the presentation slides will be provided to registrants.

Sponsored by:

Our presenters:

Presented by:

Harvey McKinnon

Harvey McKinnon ( has been a fundraiser for over 40 years and is recognized as one of North America’s leading fundraising experts. His consultancy has raised money for dozens of non-profits in Canada and the USA. He is a seasoned trainer who has delivered fundraising keynotes at conferences around the world.

A frequent master-class trainer, he has authored five books – including three on monthly giving: How to Create Lifelong Donors (2020), Tiny Essentials to Monthly Committed Giving (2015) and Hidden Gold (2003). His best-selling book, The 11 Questions Every Donor Asks is used as a major gift training manual for fundraising departments throughout the US and Canada. He also co-authored the #1 bestseller The Power of Giving, which has been translated into seven languages.

Andy Robinson

Andy Robinson ( provides training and consulting for nonprofits, businesses, and government agencies. Over the past 25 years, Andy has worked with clients in 47 US states and Canada.

Since pandemic began in March 2020, he has designed and facilitated 70 online meetings, webinars, and remote workshops covering a variety of topics, including fundraising, board development, marketing, leadership development, facilitation, and train-the-trainer programs.

Andy is the author of six books, including Train Your Board (and Everyone Else) to Raise Money, His latest is What Every Board Member Needs to Know, Do, and Avoid. He lives in Plainfield, Vermont.