Workshop Series: Moving Minds: Communicating for Social Good with the NOW Group

*A recording of the webinar and the presentation slides will be provided to registrants following the presentation.

Please note, the presentations will take place on Zoom Meeting, allowing for interaction and participants will be encouraged to have their cameras on.

*Please note, you can still register for this workshop series and will receive a link to the recordings and presentation slides from the two sessions, contact

1. Message Fundamentals
June 10, 2021 from 1-2 PM EST

The key to a great campaign is a strong, consistent message. It should be the base for all internal and external communication. In this workshop we will cover the fundamentals on all things message and strategy.

We’ll help you understand:
What is a message and why do I need one?
What makes a message good?
How do I create a message that moves my audience?
How do I stick to that message – no matter what the topic or medium?

2. Opinion Research
June 17, 2021 from 1-2 PM EST

This workshop will dive into using research tools to shape your communications strategy and reach your audience with messages that work.

Whether you have the capacity to fund research yourself, or you’re relying on publicly available polling and data, understanding how different research tools can help your campaign is part of setting yourself up for success.

We’ll talk about:
What can we learn about our audience through polling and focus groups?
How do we use opinion research to shape our message and tactics?

3. Strategic Messaging Problem Solving
June 24, 2021 from 1-2 PM EST

Ask the experts! Bring your communications challenge and we’ll work through it together using the tools and tricks offered in the first two workshops.

Presented by:

Heather Fraser President & CEO

An expert in opinion research and strategy, Heather knows what moves people. With more than 20 years of experience fusing communications, research and organization into effective strategies, she knows how to inspire people to positive action. When she’s not behind one-way mirrors at focus groups, she might be found on a ski hill or in a boat or just hanging with her kids.

Joanne Deer - Vice President Strategy and Creative

Jo's everything we love: savvy strategist, brilliant writer, witty tweeter and a great person to work with. As a former news producer who headed comms for ACTRA and the federal NDP, Jo's expertise and eye for great production values bring a strategic and creative touch to everything she does. Possibly the only Nova Scotian - safari guide - comedian you will ever meet.