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*All recordings are available for 60 days.
April 30, 2025
Learn how Real Path and The Nature Trust of British Columbia dramatically increased donor lifetime value through extrospective donor journey mapping.
Begin by understanding how assumptions begin the process of increasing donor lifetime value and how to get started at your ENGO. Then, explore what donor journey mapping really is, how to involve donors, volunteers, and supporters, and how to transform insights into strategy.
Speakers will unpack how to get from assumptive journey mapping and not knowing your donors, to understanding your donors and their real journey with your organization, to targeting your most valuable long-term supporters and creating ideal donor journeys to attract them and keep them engaged for life.
Using real examples from The Nature Trust of British Columbia and others, they’ll show how donor insight-driven strategies directly impact your bottom line.
Our Presenters:
Leigh Sandison (she/her) started her career in fundraising in the UK - she then moved agency side with a focus on strategy and insight-led experience design for top global companies. Drawing on experiences from both the non-profit and for-profit worlds, Leigh is a founding partner of Real Path and focuses on maximizing supporter lifetime value for non-profits by developing insight-led strategies
Dominique Bowden (she/they) is a marketing, communications and engagement specialist. A passionate storyteller, she works to empower communities to take action to mitigate the effects of climate change by stewarding the natural world around them. They currently work as the Communications & Engagement Specialist at The Nature Trust of British Columbia.
Real Path is a strategy and insights consultancy that helps non-profit organizations increase supporter lifetime value. Real Path uncovers deep supporter insights and develops experiences that connect with supporters on a deep level so organizations can keep them inspired and donating for life.
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