Engagement organizing is an approach that strives to marry organizing, technology, and a culture of developing leadership in others. It represents a shift away from expert-driven, direct mail groups toward a model that focuses on nimble, data-driven, learning organizations that place relationship building and mobilization of supporters at the heart of their work. There is a growing trend for organizations to meet their missions by recruiting individuals, growing membership, taking on projects and initiating people-centred campaigns, enhanced by technology and data. NGOs can greatly enhance their effectiveness by retooling around the best practices of organizing and engagement.

The engagement organizing initiative of the Sustainability Network that has been supported by the Gosling Foundation since 2015. It focuses on nature and land protection organizations and includes various learning opportunities related to EO and a funded intensive known as the Better Organizations for Nature Community of Practise (BONCOP). Founding BONCOP organizations include Bruce Trail Conservancy, Nature Canada, Couchiching Conservancy, Bird Studies Canada, Nature Trust of New Brunswick and rare Charitable Research Reserve.

Introduction to Engagement Organizing

April 4, 2017

April 4, 2017

April 11, 2017


Key Papers for Engagement Organizing

Using Data to Build Relationships and Inform Engagement Activities

Other Learning Opportunities

Reference For Further Learning