Dates: September 20, 27, October 4, 11, 18, 25, 2022

Cost: $120 for staffed nonprofits and $80 for all-volunteer NGOs.

Engagement organizing (EO) involves building your organization’s people power by identifying and recruiting people who share your organization’s interests, cultivating relationships with them, and supporting them in specific ways to volunteer, donate and advocate for your cause.

It allows organizations to scale up their efforts with the help of digital technologies and a shift in management roles to support ever greater levels of volunteer participation and leadership. The result is resilient, robust and effective organizations that operate at a level much higher than those who follow conventional organizing approaches.

Through EO 101, participants will learn the basics of engagement organizing, how to help your organization to become a people-powered organization and how to apply EO in your day-to-day work life while advancing the mission of your organization.

Session #1: Introduction to Engagement Organizing - September 20, 1:00 to 3:00 PM ET

This session offers the big picture of EO and why we need to organize. This session will highlight several success stories in the environmental movement. You will learn the importance of storytelling when transitioning to people power organizations.

Session #2: Engagement Organizing Elements - September 27, 1:00 to 3:00 PM ET

You will learn about EO elements and link the mission and vision of your organization to engagement organizing methodology. We will cover how to develop effective Theory of Change and engagement pyramids. The basic elements of engagement pyramids and paths such as recruitment, mobilization and distributed leadership that allow your organization to meaningfully engage people, gain more power that eventually leads to change will be introduced.

Session #3: Recruitment and Mobilization - October 4, 1:00 to 3:00 PM ET

In this session we will focus on the recruitment and mobilization levels of the pyramid and develop lists, strategies and paths associated within these levels of engagement.

Session #4: Distributed Leadership - October 11, 1:00 to 3:00 PM ET

You will dive into the distributed leadership potential within your organizations, particularly focused on volunteers. We will unpack the volunteers and leadership power base, volunteers’ stewardship and long-term engagement. We will also touch on the readiness for a culture shift and its barriers.

Session #5: Pathways and People Management, Advocacy - October 18, 1:00 to 3:00 PM ET

Participants will learn about how to use and track the power within their organization to influence decision-makers. Some of the topics include importance and strategies on tracking your supporters, how to handle and use data, databases, and digital environment for change, how to integrate digital tools, and how to set milestones, metrics, and dashboards.

Session #6: Tying It All Together and Where to Go From Here - October 25, 1:00 to 3:00 PM ET

Participants will be able to tie everything together and see the connection between the EO methodology, people power and how they can advance their organization and their cause through EO. Each participant will have the opportunity to share their story and goals.

Presentation Slides