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We are excited to offer this introduction to Engagement Organizing session for the first time in the Windsor area.
There is a growing trend towards people-centred campaigns, enhanced by technology and data. NGOs that wish to be a part of this trend need to retool around the best practices of organizing and engagement. Advancing our various issues has now become about how we best support citizen mobilization and leadership.
‘Engagement Organizing’ is an approach that strives to marry organizing, technology, and a culture of developing leadership in others. It represents a shift away from expert-driven, direct mail groups toward a model that focuses on nimble, data-driven, learning organizations that place relationship building and mobilization of supporters at the heart of their work. The result can be build resilient, effective organizations that continue to advance their work in an ever-more competitive world.
The goal of the workshop will be to share the theory and practice of developing successful engagement organizations. Session leaders will describe real world stories and techniques of others doing this kind of work, and also tap into lessons from participants in the room.
Lindsay Telfer is Director of the Canadian Freshwater Alliance and an avid believer in the power of communities to come together and organize to advance the health of their communities. She’s supported over 500 organizations across Canada on integrating concepts of Engagement Organizing, spent a decade working with Sierra Club Canada on grassroots organizing campaigns and is currently a Social Enterprise coach for Georgian College.
The workshop is organized by the Sustainability Network which has been working to build environmental NGO capacity for over 20 years. The event is part of a wider program supported by the Gosling Foundation.