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The Canadian environmental movement has traditionally had a strong “air campaign.” That is, we have been effective at high-level communications, report-writing, lobbying and social media campaigns. But have we created an echo chamber where we only talk to one another? How do we go from having good ideas to winning and sustaining political power?
To expand and diversity our movement, we must systematically engage with people who do not (yet) identify as environmentalists. In other words, to take your campaign and your organization to the next level, door-knocking and grassroots engagement techniques should be at the heart of your organizing efforts.
The recording will only be available until May 31, 2020.