If you have any inquiries, please contact jeremy@sustainabilitynetwork.ca.
*All recordings are available for 60 days.
Dates: April 8, 15 & 22, 1-2:30 PM ET
Cost: $60, maximum 50 participants (Zoom Meeting)
*All registrants will be provided with a link to the recording and presentation slides following each session. The recording will be available for 60 days.
Want to do more about disinformation? Get hands-on training in debunking disinformation, confronting lies about climate change and clean energy, and protecting yourself from the powerful interests spreading them. Building on the free hour-long session offered last December, Information Integrity specialist Philip Newell, communications co-chair of the Climate Action Against Disinformation coalition, will provide three additional sessions for practitioners.
Session 1: The History of Climate Disinformation, and the Current Canadian Information Environment
Hear the story of industrial disinformation's history, meet the MadMen who taught Big Tobacco and Big Carbon how to deny the harms of air pollution, and find out what they're up to these days. Then, you'll learn to identify the network of disinfluencers still working hard to mislead Canadians and protect polluters from accountability. Finally, take a tour of some of the Canadian institutions fighting back, like the brand new Canadian Coalition on Information Integrity.
Session 2: Digital Debunkings, Inoculations and Fact-Checks, Oh My! Communications Products To Push Back on Bad Info
Go beyond the basics of the “fact sandwich” approach to practice scaling the fact-myth-fallacy format for fact checking, as well as exploring when “strategic silence” may be the more appropriate tactic, or when a more high-level inoculation a more appropriate prescription to a given information disorder. You’ll get hands-on practice in debunking disinformation that you face, and how you can make the most of disinformation’s dangers to promote your preferred policy solutions to climate change. Finally, you'll be warned about what not to fall for, an inoculation against the sales pitches and marketing-driven strategies consultants are all too often successful at selling to ENGOs, despite their repeated failures.
Session 3: Protecting Yourself And Your ENGO From Backlash: What You Can Do When They Come For You
When confronting disinformation, success is often punished by those who spread lies for profit. What can you do to protect yourself and your organization ahead of time? What can you do when your opposition attacks? What steps can you take afterwards to stay safe? Hear about past examples, talk through current challenges, and prepare for forthcoming attacks in this final session.
Our Presenter
Philip Newell is the Climate Action Against Disinformation coalition's communications co-chair, and has been monitoring, debunking, and dismantling climate disinformation networks since 2011. With a background in global environmental policy and over a decade in climate communications, Philip has written over 2 million words on climate disinformation.
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