If you have any inquiries, please contact jeremy@sustainabilitynetwork.ca.
*All recordings are available for 60 days.
Dates: June 2, 9, 16, 23 and 30, 1-2:30 PM ET
Cost: $150 per participant (Zoom Meeting)
100 participants max
*Please note, all registrants will be provided with a link to the recording and presentation slides following the sessions. The recording will be available for 60 days.
Research has found that 90% of nonprofits are using AI. But, how does that impactfundraising practices and fundraising results? As we enter a world of virtual advancement officers and AI-enhanced fundraising, how do we ensure our work remains ethical, efficient, and effective?
In this five-session series, we will focus on the foundations of effective fundraising in the age of AI. We will explore fundraising ethics, fundamental principles, common methodologies, and how to improve your fundraising results.
In addition to five 90-minute interactive webinars, you will receive five resource manuals containing checklists, templates, and step-by-step guides.
Learning outcomes:
By the end of this seminar series, participants will understand:
1. How AI impacts all areas of fundraising
2. Fundraising ethics and fundamental principles
3. How to effectively solicit individuals for major gifts
4. How to use direct marketing techniques to grow a strong base of support
5. How to structure a fundraising program that maximizes return on investment
Session 1 : Foundational Fundraising Concepts in the Age of AI
This session is about learning the foundations of effective fundraising practice. We will explore fundraising ethics and foundational principles, laying the groundwork for future sessions. You will learn how to measure and report fundraising results. We will discuss how to ethically use AI to increase fundraising performance and efficiency.
You will explore case studies and real-world examples that introduce the essential concepts that drive effective fundraising. You will receive a 90-minute interactive webinar and a resource manual containing checklists, templates, and step-by-step guides.
Session 2: Major Gift Fundraising in the Age of AI
This session explores the essential practices of effective major gift fundraising. You will learn how to identify, cultivate, solicit, and steward major gift prospects. We will examine how to use AI to improve your major gift program to achieve outstanding results.
You will explore case studies and real-world examples that introduce the essential concepts that drive major gift fundraising. You will receive a 90-minute interactive webinar and a resource manual containing checklists, templates, and step-by-step guides.
Session 3: Direct Response Fundraising in the Age of AI
This session will introduce the essential practices of effective direct response fundraising. You will learn about the most common forms of direct response fundraising, including direct mail, email, and telemarketing. You will learn how to identify, cultivate, solicit, and steward direct response prospects. You will learn how to write effective appeal and stewardship letters. We will explore how AI can drive your direct response program to achieve outstanding results.
You will explore case studies and real-world examples that introduce the essential concepts that drive direct response fundraising. You will receive a 90-minute interactive webinar and a resource manual containing checklists, templates, and step-by-step guides.
Session 4: Diversifying Your Fundraising Program in the Age of AI
This session rounds out your portfolio of fundraising tools. We will discuss other common fundraising methods, including grant writing, special events, crowdfunding, and social media. We will also look at how to use AI to improve fundraising results and efficiency.
You will explore case studies and real-world examples. You will receive a 90-minuteinteractive webinar and a resource manual containing checklists, templates, and step-by-step guides.
Session 5: Fundraising Planning in the Age of AI
This session shifts the focus from fundraising techniques to the essentials of fundraising planning. You will learn how to measure and report fundraising results. You will learn how to identify the unique fundraising needs of your organization. You will learn how to combine fundraising techniques into effective fundraising programs that grow revenue, awareness, and participation. You will learn how to craft fundraising plans that your board will enthusiastically approve and support. Finally, we will explore how to use AI to help create fundraising plans effectively and efficiently.
You will explore case studies and real-world examples. You will receive a 90-minuteinteractive webinar and a resource manual containing checklists, templates, and step-by-step guides.
Our Presenter
Having worked in the arts, health, social service, and education sectors, Mikhael Bornstein has more than twenty years of experience as a professional fundraiser and nonprofit leader. Mikhael is an AFP Master Trainer and a frequent speaker at conferences across North America. He teaches at George Brown College, Fleming College Toronto, and Toronto Metropolitan University. Mikhael has a Master in Arts in Leadership Studies from Royal Roads University.
To learn more about Mikhael and his work, please visit his website www.thephilanthropicleader.com.
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