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*All recordings are available for 60 days.
March 6
*Please note, all registrants will be provided with a link to the recording and presentation slides following the session. The recording will be available for 60 days.
Have you ever wondered how to get more people to change their shopping habits and actually make the switch to local whole foods, grown in living soil without toxic pesticides?
Come learn about the Canadian Centre for Food and Ecology (CCFE) and their Flavour Harvest project, a collaboration between various partners to create a program to shift shopping habits, understand the behavioural science behind what drives people to make most food decisions and how we can harness this combined with specific target audience motivations to change the food people buy for the better.
Flavour Harvest established partnerships with Pfenning’s Organic Farm and The Sweet Potato local independent grocer, along with Healthy Moms. With the help of a renowned behavioural scientist, they demonstrated how to sell more Pfenning’s healthy produce and bring new customers to The Sweet Potato.
Presenters will share how the collaboration established enduring habits and led to more young families eating local foods grown in ways that benefit our taste buds, our health and the planet.
Our Presenters:
Lindsey Boyle is the Managing Director of Demand Side Strategy for the Canadian Centre for Food and Ecology. Lindsey is a market research expert with a passion for local food, well-being, and circular economies. She spent years advising top tech, food, and lifestyle brands and co-founded the Sandown Centre for Regenerative Agriculture on Vancouver Island.
Jessica Wynne is a Sustainability Specialist and Retail Associate at Pfenning’s Organic Farm. Her enthusiasm, energy, and commitment to using her role to make the world better is as evident as her passion for her work. She was awarded the Ontario Produce Marketing Association's 2024 Junior Women's Produce Network Award in November 2024.
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