Workshop Series: Moving Minds: Communicating for Social Good with the NOW Group
Session 1: Message Fundamentals
September 21, 2023 from 1-2 PM EST

The key to a great campaign is a strong, consistent message. It is the base for all successful internal and external communication. In this workshop we will cover the fundamentals on all things message and strategy.

We’ll help you understand:
What is a message and why do I need one?
What makes a message good?
How do I create a message that moves my audience?
How do I stick to that message – no matter what the topic or medium?

Presentation Slides

The recording will be available until November 21, 2023.



Session 2. Building a Message
September 28, 2023 from 1-2 PM EST

In this workshop we will work on building a message and the tactics for using it based on a scenario. A little bit of role playing, a little bit of imagination, this workshop will help you strengthen your message development skills.

Presentation Slides

Session 3: Elevator Pitch
October 5, 2023 from 1-2 PM EST

In this final session we want to hear your elevator pitch. Using your refined message, this session will help you master the 30 second pitch.

Building off the work done in the first two workshops, this final exercise is designed to help you tighten your message and build your confidence delivering your message.

Presentation Slides

Presentation Slides