Session 2: Moving Minds: Communicating for Social Good with the NOW Group

Workshop Series: Moving Minds: Communicating for Social Good with the NOW Group
Session 2: Opinion Research
June 17, 2021 from 1-2 PM EST

This workshop will dive into using research tools to shape your communications strategy and reach your audience with messages that work.

Whether you have the capacity to fund research yourself, or you’re relying on publicly available polling and data, understanding how different research tools can help your campaign is part of setting yourself up for success.

We’ll talk about:
What can we learn about our audience through polling and focus groups?
How do we use opinion research to shape our message and tactics?

The recording will be available until August 17, 2021.