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The single most important question donors ask is ‘What’s the money for?’
The right answer can motivate extraordinary generosity; the wrong answer may result in disinterest or even hostility.
There are different types of donors, and Ken can help you motivate them with the right combination of human interest stories, statistics, and endorsements as you create your unique and powerful case for support. Donors are rarely excited about funding your administrative costs, staff, or overhead – but these are essential to your survival. Ken will show you how to resolve this problem simply with a technique widely used by businesses and government.
The recording will be available until January 15, 2022.